Local SEO keyword research is one of the most critical steps to take when trying to rank a local business on the search engine.
The keywords are essential regarding SEO. Indeed, internet users use them to do their research on search engines. Thus, the webmaster needs to choose the keyword or keywords that best suit the site’s activity.
The choice of keywords occurs well before SEO. Therefore, it is necessary to target the keywords that give a significant volume of traffic and the long-tail keywords.
You should not position your website on keywords that are not related to the activity of the site. Thus, several tools allow you to choose your keywords. Among them, there are Google Adwords, the search suggestions offered by search engines, and SEMrush, among others.
Thus, the ranking of keywords is done according to the volume of traffic, the estimated conversion rate, and its competitive nature.
How to Get A Local SEO Keyword
First, let’s go back to basics. When doing local SEO keyword research, be sure to compile the information in a table.
This table will include the targeted URL, the keywords, and the search volume of these keywords. You will be able to centralize the information on your keywords in a single document.
You will choose keywords by first making sure that they are relevant to your services or products. Start with the terms used to designate them and expand your pool of keywords after staying within the theme.
Necessarily, the volume statistics ensure that the keyword represents an excellent opportunity worth the effort and investment.
To find the relevant data to insert into your table, you will use several keyword research tools. These tools will allow you to find more information about search volume and more keyword ideas.
Well, below are some tips to help you get the best out of your local SEO keywords research.
- Let your brand/product name be present in your keywords. An example should be your product + location.
- Don’t forget to add your target location to your keyword. An example should be your primary keyword + location.
- Take advantage of Google autocomplete. Insert your primary keyword and glance through the suggestions to know the most suitable keyword for you.
- Do not forget to use modifiers like best, top, cheap, where, buy. An example is using a modifier + your primary keyword.
Also, more general keywords generally have more search volume; however, it can be challenging to rank. But doing local SEO keyword research will make it easier for you to get long-tail keywords.
Long-tail keywords with more local targeting can be an excellent solution for finding words of impressive volume and acceptable level of difficulty.
Below are the Local SEO Keyword Research Metrics You Should Note
Besides relevance and volume, it is vital to analyze the difficulty of ranking in the results. For example, if a keyword has good volume but an excessively high degree of difficulty, it is probably not as interesting as a keyword with a slightly lower volume but very low difficulty.
The degree of difficulty is a good indicator of the effort, time, and investment required to achieve a good position.
To estimate it, several data sources exist.
First of all, you can get an overview through the Google AdWords keyword planner. However, this degree of competition is more about keyword CPC and might not represent what is happening in organic results.
You will probably get a better overview by looking at the results pages for a keyword. Look at the number of results for a keyword. If it is in the millions, it will likely be difficult to rank in the top 10.
Then notice the presence of other elements in position 0, that is to say before the results that distract attention and traffic.
Finally, take a closer look at the first page with a tool like Moz to check the DA (Domain Authority) and PA (Page Authority) of the current sites. Where do you stand compared to them?
With this information in mind, you should be able to estimate a difficulty score for the keywords and enter it in your table.
Alternatively, you can also get this information from tools like SEMrush or Moz.
The keyword planner gives you relevant information about the search volume of a keyword and allows you to develop other ideas.
However, it can also be used as a shortcut if you are short on time.
PPC can be a great source of data for making decisions for SEO. Indeed, by using a small budget, you will be able to test your keywords to verify which ones bring you concrete results and make a choice based on concrete facts.
Think about the names of the brands of products you sell or the phrases used in your field. These are good starting points for finding new opportunities.
To make sure you don’t forget anything, do a good analysis of your competition.
There are SEO tools to analyze the competition. However, a visit to their website will allow you to identify many of their keywords if the site is optimized. Look at the page titles, H1s and H2s. Moz’s Open Site Explorer tool can also help see the words used in links pointing to the competitor’s website.
READ ALSO: Benefits Of SEO For Small Business
The local SEO helps you rank high on the search engine for keywords relevant to your business/products/services.
Thus, once a site is created and indexed on Google; for example, it becomes visible. However, site optimization through SEO makes it possible to be visible in the search engines on the first page.
The first page of search results is also where users choose the site with the answers to their questions. Thus, being on this page means having the maximum chance of being visited.
Meanwhile, you should know that proper local SEO is not complete without doing local SEO keyword research. Ensure that you share this with your colleagues online who are also interested in taking their business to the first page with local SEO keyword research.